Elevating the brand ahead of a global push

connective3

• Brand refresh

2022

Brief

"As our third year of trading approaches, we're gearing up to promote our services on a global scale. We need to update the brand to visually elevate us to that level."

Background

The backbone to connective3's offering is PR and link building. Over time c3 secured more clients looking to run campaigns overseas, enough to create an international team within the business that had the capacity to win even more clients.

How I helped

Brand design
Graphic design
Web design
Animation
WordPress development

During my time at c3 I worked across the design, content, and marketing teams, and as such had created a variety of work across the business for clients and the company itself.

Having created a series of concepts, I floated the idea of a brand refresh while I was in the marketing team and it was welcomed with open arms.

c3 produces a lot of video content and have an internal team just for creating photography and video. Whether it be about the agency itself, the work they are doing, or the events they attend or run themselves.

It was important that there was a library of motion assets that could be used across the teams for consistency, for staff editing video in Final Cut or people at events filming and creating videos on their smartphones.

Aside from creating the brand guidelines themselves, I also created a large variety of templates for use by the design and marketing teams, as well as a host of less design-focused files used by the wider team.